Sell more
In short
A custom online store is your own sales website, connected to your company's inventory, payments and invoicing. Customers pay by card or SINPE Móvil, each order deducts stock and the electronic invoice is issued automatically. Unlike a marketplace, the brand, the customers and the data belong to you.
Challenges
What's included
Product pages with variants, photos, prices in colones or dollars and fast search, designed mobile first.
Cards through payment gateways that operate in Costa Rica, and SINPE Móvil with the receipt attached.
Online and in-store sales draw from the same inventory, so you never oversell.
Wholesale customers with their own prices, a quote cart and a PDF proforma by email.
Every paid order generates its version 4.4 document and sends it to the customer.
Each product with its own URL, structured data and copy ready to appear on Google and in AI assistants.
Key questions
What to know about Online store
A marketplace brings traffic from day one in exchange for per-sale commissions, someone else's rules and customers who aren't yours. Your own store requires attracting visitors through SEO, social media and ads, but every sale builds your customer base and gives you more control over margins. Many SMEs use both and connect inventory so they don't sell what they don't have.
Credit and debit cards through local gateways such as Tilopay or ONVO, SINPE Móvil with receipt validation, bank transfers and cash on delivery when your logistics allow it. The mix is chosen based on your average order value and type of customer.
Each product needs a fast page with a unique title and description, optimized photos and product structured data with price and availability. That is the foundation for appearing in Google results, Google Shopping and AI assistant answers when someone asks where to buy.
Comparison
| Aspect | Custom | Off-the-shelf |
|---|---|---|
| Wholesale pricing and quotes | Your own rules per customer | Usually require paid add-ons |
| Link to your POS and invoicing | Same inventory, same system | Integrations that fall out of sync |
| Getting started | In phases, with catalog and payments tailored to you | Fast with a template |
| Design and experience | Your brand, with no template limits | Pre-built themes |
| Technical SEO | Optimized at the code level | Depends on the template and plugins |
FAQ
Yes. You set the currency for each price list and the store shows the correct amount; when needed, it converts using the Central Bank of Costa Rica (BCCR) reference exchange rate.
Yes. We build it in Spanish and English with separate URLs for each language, which is key if you sell to tourists or abroad.
The customer attaches the payment receipt at checkout and the order stays pending confirmation in the dashboard, with a notification so your team can validate it.
Yes. You get a dashboard to add products, change prices, view orders and update their status from your computer or phone.
It depends on the catalog, the payment methods and the integrations with inventory and invoicing. We give you a fixed quote broken down by phases after a free assessment.
Add-ons
Tell us how you work today and we'll suggest where to start. The assessment is free.