What is the difference between SEO, GEO and AEO?
SEO means optimizing to appear in search engine results such as Google. AEO, answer engine optimization, organizes content into direct answers for featured snippets and voice search. GEO, generative engine optimization, aims for assistants like ChatGPT, Gemini or Perplexity to use and cite your site. They work together: the technical foundation is the same and the content is written with all three in mind.